Expertise • ☁︎ Digital Athlete, Global Citizen, Not Your Average Leader, Marketeer
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Themen rund um Digital Business, Marketing, Agil.

    Expertise

    [column_one_fourth]November 2017 – present[/column_one_fourth]

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    [highlight highlight_type=“bold“]Jaguar Land Rover | Digital Marketing Manager[/highlight]

    Shaping digital culture within JLR:
    > Securing Data Integrity
    > Promote connective thinking
    > Increase transparency
    > Reducing resources
    > Create new opportunities and possibilities

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    [column_one_fourth]January 2017 – November 2017[/column_one_fourth]

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    [highlight highlight_type=“bold“]Sage | Digital Marketing Manager[/highlight]
    > Lead in commercial marketing
    > Tracking and reporting of KPI‘s
    > Impelementing marketing strategy
    > Analyse and optimization conversion funnel
    > Production and delivery of communication tools

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    [column_one_fourth]January 2015 – January 2017[/column_one_fourth]

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    [highlight highlight_type=“bold“]ALPEN-MAYKESTAG GmbH | Online Marketing Specialist[/highlight]
    > Lead in content strategy, SEO, SEM and brand awareness
    > Analyse and identify ROI of PPC advertising (search, display, mobile, video)
    > Managing projects in web development and database projects with IT
    > Responsible for company and product website and mobile plattforms to drive online traffic
    > Work closely with other departments to develop integrated multichannel marketing strategies

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    [column_one_fourth]October 2012 to December 2014[/column_one_fourth]

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    [highlight highlight_type=“bold“]Project Manager Digital Marketing/Digital Campaings – Freelance[/highlight]
    For for clienst e.g. B&R Automation, Coolima eCommerce, Porsche Bank, Puma, my main responsibilities as a freelance Digital Marketer included:
    > Digital marketing consultant, content strategist, Search Engine Advertising Specialist for clients
    > Developing and managing digital marketing campaigns
    > Responsibility for planning and budgetary control of all digital marketing activities
    > Review new technologies and keep the company at the forefront in digital marketing developments

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    May 2008 to September 2010
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    [highlight highlight_type=“bold“]Derendinger Handels GmbH | Teamlead Digital Marketing[/highlight]
    > Developing and executing integrated online strategies including corporate marketing plans
    > Enhancing eCommerce by reviewing new technologies
    > Leading and managing the marketing team and agencies
    > Responsibility and budget control for whole digital marketing
    > Provide analytical reports of online sales
    > Improving the usability, design, content and conversion of the company website and e-mail marketing

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    [column_one_fourth]January 2005 to August 2007
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    [highlight highlight_type=“bold“]Advertising Agency kma | Project Managment Traditional & Digital Campains[/highlight]
    > Scheduling project implementation and defining budget constraints
    > Developing concepts, graphics and layouts for products, services, websites, landing pages, micro sites and digital campaigns
    > Working with clients, consulting them on how to enhance brand awareness and raising attention among the target groups e.g. Volkswagen, Audi (Porsche Salzburg), Puma Austria, SKIDATA …
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    [column_one_fourth]August 2002 to December 2004[/column_one_fourth]

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    [highlight highlight_type=“bold“]Marketing Assistant | Etherma GmbH, Heating Systems, Henndorf, Austria [/highlight]
    > Developement of marketing plans, negotiating costs and placement
    > Organizing promotional events
    > Planning and executing all marketing database, email,  digital campaigns and company website
    > Preparing mailers and brochures by formatting content and graphics, arranging printing
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